Senior Marketing Manager

About the Role:

Gough Recruitment is thrilled to partner exclusively with a premier client in their search for a strategic and driven Marketing Manager. This role is tailored for a marketing professional with a strong retail or property background, ready to lead high-impact initiatives that drive footfall, elevate brand presence, and enhance customer engagement across a distinguished mall property.

Key Responsibilities

• Drive integrated marketing campaigns and promotional initiatives.
• Manage end-to-end CRM programs to boost shopper engagement and retention.
• Use data and market insights to develop targeted strategies that increase traffic and sales.
• Support asset enhancement through tailored marketing plans.
• Collaborate with tenants, partners, and media on events and campaigns.
• Maintain strong tenant relationships to enhance mall positioning.
• Lead the marketing and concierge teams, ensuring high service standards.
• Leverage digital tools to improve customer experience and drive innovation.

Requirements

• Proven experience in retail/property marketing and CRM strategy.
• Strong analytical skills with the ability to turn insights into action.
• Excellent communication and relationship management skills.
• Team leadership experience and a passion for creative, tech-enabled marketing.

What’s in It for You?

This is your opportunity to play a central role in shaping the marketing vision for a premier retail destination. You’ll have full ownership of the end-to-end marketing strategy, from campaigns and CRM to event partnerships and digital innovation. Enjoy a competitive salary package, growth opportunities, and the chance to be part of a results-driven, creative team within a dynamic organisation.

How to Apply

If you’re ready to lead marketing for a standout retail property and make a lasting impact, we want to hear from you. Contact Vishnu Siva at Gough Recruitment, at +65 91803476 or submit a Word version.

EA Licence No. 11C3753

Reg No. R25127722

Company Reg No. 201113742H