CHARLES & KEITH at Bugis Junction represents Singapore's most successful global fashion success story, showcasing the homegrown brand that evolved from humble beginnings in 1996 to operate nearly 700 stores across over 30 countries while maintaining its Singapore heritage and commitment to accessible luxury fashion. Founded by brothers Charles and Keith Wong who transformed their family's suburban footwear shop experience into international fashion empire, this flagship destination demonstrates how Singaporean design innovation and entrepreneurial vision can achieve global recognition while delivering trend-conscious footwear, handbags, eyewear, accessories, and costume jewelry at affordable high street prices.
The dynamic product range features 20-30 new designs introduced weekly alongside seasonal collections that produce over 1,000 annual designs including 750+ footwear styles and 300+ bags and accessories that reflect global fashion trends while maintaining the brand's signature aesthetic of contemporary elegance and accessible sophistication. Each piece embodies CHARLES & KEITH's commitment to delivering fashion-forward designs that allow customers to express personal style through carefully crafted products that balance current trends with timeless appeal, ensuring wardrobes remain contemporary and versatile across diverse occasions and lifestyle demands.
Enhanced by worldwide shipping to nearly 60 markets through CHARLESKEITH.COM and flagship stores in fashion capitals including Tokyo, Seoul, Shanghai, and Dubai, CHARLES & KEITH provides comprehensive fashion experiences that combine Singapore design heritage with global accessibility and trend awareness. The brand's journey from local startup to international fashion powerhouse, combined with their commitment to innovation, affordability, and style excellence, establishes CHARLES & KEITH as an essential destination for anyone seeking contemporary fashion that celebrates Singapore's creative capabilities while delivering exceptional value and global design influence in the competitive international fashion landscape.
If you are ordering from the US be careful about waiting time. I’ve been waiting forever for my order—it's been a month! When can I expect to receive it? I can't seem to find any solutions. All I keep getting is a tracking number, which doesn't help me resolve the situation. Why has my order been sitting in LA for 8 days?
Prabudh Narain
Visited on a Saturday afternoon and the place was buzzing and crowded but billing was quick nonetheless! They are a little short on stock with several items available online, not available in the store. I bought a bag and a pair of shoes, and was assisted by Min who was very helpful and courteous!
Dahlia Chin
If you are ordering from the US, be careful about waiting time. I’ve been waiting forever for my order—it's been a month! When can I expect to receive it? I can't seem to find any solutions. All I keep getting is a tracking number, which doesn't help me resolve the situation. Why has my order been sitting in LA for 8 days?
Positive Reviews
Nadhira P
It was so busy (everyone probably shopping for the new year) but I was met with such an attentive and friendly lady, Ploy. She was attentive to everyone despite it being crowded! The guy who served me at the till was really kind too, his name was Alvin.
Prism Ho
I love its structured shape and curved corners, which give it a sophisticated yet charming look. The metallic push-lock accent adds a touch of elegance.
The bag is praised for its versatility, as it can be worn as a crossbody, shoulder bag, or carried by its top handle. The adjustable and detachable strap allows for easy customization.
The interior of the bag features two compartments and additional pockets, providing ample space for essentials.
supria ingole
You will hear a lot of Charles and Keith this Charles and Keith that. It's a definitely worth checking out if you are in Singapore since it's a Singaporean brand. You get everything at literally half cost than India. The collection is great, the quality is good too.
Ricky Zulfandi
My wife's first stop once get to downtown. Anyway, She's happy, I'm happy.
Dar Lynn
Been buying only Charles and Keith product, bags and shoes ever since. Never been out of style!❤️😊 …
Nitika Mehta
I always get bags whenever I travel to Singapore on personal trips and get great discounts from Singapore as compared to the rates in any other country I visited to and wanted to buy this specific brand.
Durable and beautiful products. My absolute favourite.
Ryan Teo
Went here on 4/7 and was served by Vicky. She was very knowledgeable and patient with my request. Definitely a thumbs up experience for me!
S S
I came in on a Saturday evening at the Bugis outlet and the place was packed! But all the staff were still super friendly and they served everyone patiently. Special shoutout to Xu Ting!! She saw me eyeing a bag and offered to help before I could even ask. And if anyone is wondering yes I bought that bag ;p
Nina Sarmiento
The trainee Sarah was very sweet and welcoming when I visited the store. She toured me around the shop and showed me around the different bags, even advising me on what was nice. I got to buy a really pretty white cross body bag!
Hanalisa Helena
It was soooo busy due to hari raya around the corner and Nicole was such a gem. They didn’t carry my size and she helped me contact other outlets for the shoe that I want and reserved it. I had a change of size suddenly and without hesitation, she went to contact the outlet for a change and even tried to find one nearer to my home. She was patient, sweet and truly one of the best service I’ve ever received from C&K
Linda Banyi
I love this brand and their shops,the style is always very refreshing.staff are always happy to help and polite. Its loosing one star because the quality of some shoes declines shortly after purchase with use. Especially the front bit.
F L
Charles & Keith team at Bugis Junction outlet is way more helpful & friendly compared to the bunch at Wisma Atria outlet! Although the store were busy, they take time to have a short convo with their customers & make them feel comfortable unlike the team at Wisma Atria.
April Ng
I'm a size 41, and needless to say it's not easy to find shoes that fit me. For my first time shopping at Charles & Keith, a Malaysian (I think) trainee staff patiently assisted me in trying out the different models that caught my eye, even calling up other outlets to enquire on size availability despite the crowd and the possibility that I might very well have left empty-handed. Definitely made me feel a little less alone on a single Valentine's Day. :) Thankfully, I managed to settle on a pair of Judy Hopps metallic accent Mary Janes in the end - literally the only model in my size I could wear that suited my needs.
Nadhira Pillay
It was so busy (everyone probably shopping for the New Year) but I was met with such an attentive and friendly lady, Ploy. She was attentive to everyone despite it being crowded! The guy who served me at the till was really kind too, his name was Alvin.
Ariel Ng
I'm a size 41, and it's not easy to find shoes that fit me. For my first time shopping at Charles & Keith, a trainee staff member (Malaysian, I believe) patiently assisted me in trying on different models that caught my eye, even calling up other outlets to enquire about size availability, despite the crowd and the possibility that I might have left empty-handed. This definitely made me feel a little less alone on a single Valentine's Day. Thankfully, I managed to settle on a pair of Judy Hopps metallic accent Mary Janes — literally the only model in my size I could wear that suited my needs.
Fu Li
The Charles & Keith team at the Bugis Junction outlet are way more helpful and friendly compared to the bunch at Wisma Atria! Although the store was busy, they take time to have a short convo with their customers and make them feel comfortable, unlike the team at Wisma Atria.
Linda Banyi
I love this brand and their shops, the style is always very refreshing. Staff are always happy to help and polite. It's losing one star because the quality of some shoes declines shortly after purchase due to use, especially the front bit.
Hannah-Lisa Pereira
It was so busy due to Hari Raya around the corner, and Nicole was such a gem. They didn’t carry my size, and she helped me contact other outlets for the shoe I wanted and reserved it. Suddenly, I had a change of size, and without hesitation, she contacted the outlet for a change and even tried to find one nearer to my home. She was patient, sweet, and truly one of the best services I’ve ever received from C&K.
Nina Sarma
Sarah, the trainee, was very sweet and welcoming when I visited the store. She toured me around the shop and showed me the different bags, even advising me on what was nice. I got to buy a really pretty white cross body bag!
Si Si
I came in on a Saturday evening at the Bugis outlet, and the place was packed! But all the staff were still super friendly, and they served everyone patiently. Special shoutout to Xu Ting! She saw me eyeing a bag and offered to help before I could even ask. And if anyone is wondering, yes, I bought that bag!
Rian Teo
Went here on 4/7 and was served by Vicky. She was very knowledgeable and patient with my request. Definitely a thumbs-up experience for me!
Nikita Mehta
I always get bags whenever I travel to Singapore on personal trips and get great discounts in Singapore compared to the rates in any other country I've visited, which is why I've always wanted to buy this specific brand. Durable and beautiful products. My absolute favourite.
Darlene
I've been buying only Charles and Keith products, bags and shoes, ever since. Never been out of style! ❤️😊…
Rizky Zulfandi
My wife's first stop once we get downtown. Anyway, she's happy. I'm happy.
Supriya Iyengar
You will hear a lot about Charles and Keith, this and that. It's definitely worth checking out if you are in Singapore, since it's a Singaporean brand. You get everything at literally half the cost compared to India. The collection is great, the quality is good too.
Prabhu Narain
Visited on a Saturday afternoon, the place was buzzing and crowded, but billing was quick nonetheless! They were a little short on stock; several items available online were not available in the store. I bought a bag and a pair of shoes and was assisted by Min, who was very helpful and courteous!
Priscilla Ho
I love its structured shape and curved corners, which give it a sophisticated yet charming look. The metallic push-lock accent adds a touch of elegance.
The bag is praised for its versatility, as it can be worn as a crossbody, shoulder bag, or carried by its top handle. Its adjustable and detachable strap allows for easy customization.
The interior of the bag features two compartments and additional pockets, providing ample space for essentials.