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Quality products and services
City Chain at JEM is Singapore's premier destination for authentic premium timepieces, representing over 40 years of horological expertise and trusted watch retail excellence. Established in 1985, City Chain became one of the first watch retailers in Singapore to successfully introduce multi-branded contemporary lifestyle watches, pioneering the concept of offering customers diverse options spanning affordable to premium price points. The brand operates 16 stores throughout Singapore and over 300 locations across Asia, demonstrating exceptional consumer trust and market recognition. City Chain recognizes that selecting the right watch constitutes a deeply personal decision combining functional timekeeping requirements with aesthetic preferences and personal style statements. At JEM, the knowledgeable staff members understand horological excellence, brand positioning, and how specific watches complement individual lifestyle narratives, guiding customers toward selections they'll treasure for years.
The City Chain portfolio encompasses an impressive array of internationally renowned watch brands including Claude Bernard, Titus, Converse, Sovil, Fitbit fitness trackers, Rosefield fashion timepieces, and numerous other prestigious manufacturers. This brand diversity allows customers to select watches matching specific preferences whether seeking investment timepieces from legendary Swiss manufacturers, elegant Japanese watches reflecting precision traditions, contemporary lifestyle watches expressing personal style, or fitness-focused devices monitoring health metrics. City Chain professionals understand technical specifications including water resistance, movement mechanisms, material compositions, and warranty provisions that distinguish quality watches from mediocre alternatives. The staff provides honest guidance helping customers identify watches delivering genuine value rather than simply high price tags. Every watch in the City Chain collection represents careful curation based on quality standards, brand reputation, and value considerations.
Shopping at City Chain JEM provides access to professional watch expertise combined with comprehensive brand selection and exceptional after-sales services that elevate the purchase experience. City Chain actively provides professional maintenance, servicing, and repair support, living up to their reputation as a one-stop watch center offering complete care throughout your timepiece's ownership. The complimentary delivery service for all Singapore orders extends purchasing convenience beyond the physical store. Whether seeking your first quality watch, upgrading an existing collection, or finding a significant gift reflecting thoughtful consideration, City Chain at JEM offers expertise, selection, and customer service that transforms watch selection from uncertainty into confidence. With decades of established reputation and commitment to customer satisfaction, City Chain remains Singapore's most trusted destination for quality timepiece purchases.
Based on 30 reviews
Out of 174 shops
Not enough ratings
Serhuay Owei
The post service is bad. I sent my watch for repairs, they didn’t call me when the watch is fixed. I was told by the sales person that I didn’t collect my watch and it might have sent back to the warehouse. But I was not informed at all!
El Mamoune Samim
We bought this watch 2 months ago from your store in Bugis. Days later, we figured out there a defect with the timing, the watch is late and totally not accurate. We took it back to the store, where your agent promised to solve the issue. It took them a month for repairing before they called us for pick up,and guess what! The same issue persists. We took it back to the store today asking for refund or replacement, and the sales agent "Jasmine" was very rude to me and my wife, she kept saying there is nothing they can do for us and it is not their problem because they are only resellers.Her colleague interfered trying to alleviate the tense of the discussion, offering to send it back to be repaired without any guarantee that the problem will be fixed. We feel cheated and robbed by you, we paid $126 for a worthless watch that doesn't cost a nickel.
James Yang
Don't recommend to come to this shop. Extremely terrible service. Asked to see a another watch, the male staff was not willing to to serve and said told us to buy from roadside. LOL...
Shi Hui Oh
The after-sales service is bad. I sent my watch for repairs. They didn’t call me when it was fixed. I was told by the salesperson that I hadn’t collected my watch and it might have been sent back to the warehouse. But I was not informed at all!
Jason Yang
I do not recommend this shop. Extremely terrible service. When we asked to see another watch, the male staff was not willing to serve and told us to buy from roadside. LOL...
Mamoun Samim
We bought this watch two months ago from your store in Bugis. Days later, we discovered a defect with the timing: the watch was running late and totally not accurate. We took it back to the store, where your agent promised to solve the issue. It took them a month to repair it before they called us for pickup, and guess what! The same issue persists. We took it back to the store today asking for a refund or replacement, and the sales agent "Jasmine" was very rude to my wife and me. She kept saying there was nothing they could do for us and that it was not their problem because they are only resellers. Her colleague intervened, trying to alleviate the tension of the discussion, offering to send it back for another repair without any guarantee that the problem would be fixed. We feel cheated and robbed by you; we paid $126 for a worthless watch that doesn't cost a nickel.
Andre Hissen Lee
The lady was helpful but seemed overwhelmed as she was the only staff there. I bought a watch though. The shop stocks are very good. Saw the Seiko I wanted.
Tsui Brandon
Had a great experience with staff Nicole at City Chain Bugis outlet. She was very attentive and patient with us letting us try on multiple watches without any sense of pressure or upselling. Eventually ended up getting a Seiko Cocktail Time. Would definitely patronize the same shop again if I were to pick up a Seiko in the future
Xin Hao
Lovely experience. All staff are friendly and welcoming. They are knowledgeable as well on the brands and make good recommendations according to your budget, preferences, and occasion. They have a healthy range of stocks as well - the latest Seikos and Caisos, GShocks. Limited edition stocks also available while it lasts. Great service and hospitality by Laurence all-round. He was very patient and polite in guiding me on the models, flexibly describing the specs to me in detail and try them on one by one.
Yong Jing Yi
I first ordered to view Cyma and Seiko Presage Cocktail womens watches via WhatsApp and when I got to the store, I was helped out by Lawrence (not sure if I got the name right). He was really knowledgable and helpful, super patient as well. I got the Seiko Presage Cocktail Series - which sadly was faulty and had to send for repair within the week. Lawrence was once again knowledgable about the process and how the repairs were done. 3 weeks later (during the festive period) I got my watch back - with the assurance from Lawrence that he examined it for 1 day since it got back to the store. The whole experience which was supposedly unpleasant was then tolerable!
PZT
Went there for strap replacement of my watch. Staff is very helpful and price is reasonable. Overall great experience.
Liliana Popa
This is the first time I visited this shop and I was very impressed with the many choices I can have in-selecting a watch. The place where the shop are located is very busy but wheelchair people are welcome as well.
Khairul Ihsan
A big, big thank you to manager Alex (apologies if I got the name wrong as I'm terrible with remembering names) for giving me and my fiancée exceptional service tonight. We had planned to look at several shops before purchasing a couple of watches as gifts for our wedding but decided to purchase from City Chain Bugis due to the affordable price points and the service that manager Alex provided us. We're very grateful! 😊
Prashant D'Souza
A shout out to Lawrence, The Shop Boss here. Entered here after a unworthy visit at the BSO outlet just across the roas (Reviewed Separately). Was looking for a specific Citizen Watch Model, Lawrence looked up their inventory & unfortunately wasn't available in any of their outlets. We struck a conversation about watches & understood Lawrence Was passionate about Horology. Recommend all to visit here when they are in Singapore.
A Pap
Very good service. A bit of everything but unfortunately not enough special models.
Stephen Gani
Friendly and attentive staff. They know their trade well. Able to recommend suitable watches, know the details for the watches, and very helpful in narrowing down the selections. Not pushy at all. Thumbs up.
Nur Amirah Ramli
Jasmine helped me put on all the 5 watches I tried and looked for similar styles for me to try too. She spoke with knowledge and politeness. Thank you Jasmine and Laurence for your help and professionalism!
Ian Koh
Special shoutout to shop manager Mr Larence for his professional service and conduct in going out of his way to assist me with an exchange even though their store didn't have the model I wanted, he made the extra effort to contact a nearby outlet and had them keep one for me. Mr Larence thank you once again for being a shining star in the retail industry and may your example inspire others 👍👍👍
Peizet
Here's the edited review: "I went there for a watch strap replacement. The staff was very helpful, and the price was reasonable. Overall, it was a great experience."
Andre Heng Seng Lee
The lady was helpful but seemed overwhelmed, as she was the only staff there. I bought a watch, though. The shop's stock is very good. I saw the Seiko I wanted.
Ethan Koh
Special shoutout to shop manager Mr. Larence for his professional service and conduct in going out of his way to assist me with an exchange. Even though their store didn't have the model I wanted, he made the extra effort to contact a nearby outlet and had them keep one for me. Mr. Larence, thank you once again for being a shining star in the retail industry. May your example inspire others 👍👍👍
Nur Amira Ramli
Jasmine helped me try on all five watches I was considering and looked for similar styles for me to try as well. She spoke knowledgeably and politely. Thank you Jasmine and Laurence for your help and professionalism!
Stephen Gan
Friendly and attentive staff. They know their trade well. They are able to recommend suitable watches, know the watch details, and are very helpful in narrowing down selections. Not pushy at all. Thumbs up.
Ah Paik
Very good service. A bit of everything; unfortunately, not enough special models.
Prakash D'Souza
A shout out to Lawrence, The Shop Boss here. I entered here after an unworthy visit at the BSO outlet just across the road (Reviewed Separately). I was looking for a specific Citizen watch model. Lawrence looked up their inventory, and unfortunately, it wasn't available in any of their outlets. We struck up a conversation about watches and understood Lawrence was passionate about horology. I recommend all to visit here when they are in Singapore.
Khairul Ikhsan
A big, big thank you to Manager Alex (apologies if I got the name wrong, as I'm terrible with remembering names) for giving me and my fiancée exceptional service tonight. We had planned to look at several shops before purchasing a couple of watches as gifts for our wedding, but decided to purchase from City Chain Bugis due to the affordable price points and the service that Manager Alex provided us. We're very grateful! 😊
Liyana Poh
This is the first time I visited this shop, and I was very impressed with the many choices available when selecting a watch. The place where the shop is located is very busy, but people in wheelchairs are welcome.
Yong Jing Yee
I first arranged to view Cyma and Seiko Presage Cocktail women's watches via WhatsApp, and when I got to the store, I was helped out by Lawrence (not sure if I got the name right). He was really knowledgeable and helpful, and super patient. I got the Seiko Presage Cocktail Series, which, sadly, turned out to be faulty and had to be sent for repair within the week. Lawrence was once again knowledgeable about the repair process. Three weeks later (during the festive period), I got my watch back, with the assurance from Lawrence that he had examined it for a full day after it returned to the store. What could have been an unpleasant experience was ultimately made tolerable!
Sin Hao
Lovely experience. All staff are friendly and welcoming. They are knowledgeable about the brands as well and make good recommendations according to your budget, preferences, and occasion. They have a healthy range of stock as well, including the latest Seikos, Casios, and G-Shocks. Limited edition stock is also available while it lasts. Great service and hospitality by Laurence all-round. He was very patient and polite in guiding me through the models, flexibly describing the specs to me in detail, and allowing me to try them on one by one.
Chui Brandon
I had a great experience with Nicole at the City Chain Bugis outlet. She was very attentive and patient, letting us try on multiple watches without any pressure or upselling. Eventually, we ended up getting a Seiko Cocktail Time. We would definitely patronize the same shop again if we were to pick up another Seiko in the future.
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