IRVINS at Bugis Junction brings Singapore's most dangerously addictive snack innovation to the world stage, showcasing the homegrown brand that has transformed locally-created salted egg flavor into a global phenomenon since establishing itself as a restaurant before evolving into an internationally recognized snack empire. This signature yellow-branded store represents Singapore's culinary creativity and entrepreneurial success, offering the complete range of halal-certified, 100% Singapore-made salted egg snacks that have captivated celebrities like Cardi B and culinary personalities including Andrew Zimmern and David Chang while expanding to 15 international markets including the United States, Canada, Australia, and China.
The comprehensive product range features the world-famous salted egg fish skin and potato chips created through traditional processes using duck egg yolks aged in salty clay brine for 30 days, then cooked over flaming woks with bird's eye chilis, curry leaves, and secret spice blends, complemented by innovative offerings including upcycled salmon skin, cassava root chips, sour cream & onion, and truffle potato chips that demonstrate IRVINS' commitment to flavor innovation and sustainable practices. Each product reflects meticulous attention to authentic taste profiles and premium ingredient sourcing that has made IRVINS synonymous with addictive snacking experiences and Singapore's emerging global food brand recognition.
Located within Bugis Junction's accessible retail environment as part of IRVINS' dedicated Singapore storefront network, this location serves both local snack enthusiasts and international visitors seeking authentic Singaporean culinary innovations to experience or share as distinctive gifts. The store's signature yellow branding, complete product selection, and strategic positioning establish IRVINS as an essential destination for anyone seeking to experience Singapore's most successful food export, whether for personal enjoyment or as memorable souvenirs that represent Singapore's evolving position in global snack culture and culinary entrepreneurship.
I went to the Bugis branch after my work about 730pm on 14 July.The store is not very busy at that time. There are only one or two groups of customers in front of me who are paying.
The store is quite small and only one female staff on shifts, I began to choose what I wanted to buy, and then I found that I still need some pack of salted egg fish skin flavor (small pack)and the low layer was all taken away.
I looked up and saw that there was still a packet on the second layer, but I couldn‘t reach it.
Because I can‘t get the upper shelf, I have to ask the female staff for help.
I said, “Hi, I want that small bag. Can you take it down for me?”
The shop assistant said, “Oh, I can’t get that. I can‘t give it to you. If you want, you can take the big bag below.”
(I paused and thought for five seconds. I was thinking that the goods were lined up over there. How could I not get them? Does it mean that it’s as bad as I thought? Or did I misunderstand? Maybe she meant that someone ordered it?)
In order to confirm that it‘s not the bad meaning I thought, I don’t want to misunderstand her.
I Ask the female staff again: “ermmmm... What does your can‘t get it to me mean? Someone ordered it or something?
The female staff said, “No, I just can‘t get it for you! It’s too high for me to reach. “
Then she answered, ”If you can get it yourself, then you only can buy it lor .
She spoke in a very reasonable and upright manner….
Response of female shop assistant and above make me so confused and disappointed, and I didn‘t know how to deal with her in an instant so I choose to not purchase anything and leave it.
What the hell? Do I have to get something that is placing at the high container by myself? “Only will sell it to me if you can get it.”
( Such a high container, when you usually replenish the goods, don’t you never have to replenish the goods on the top two floors? Is there no low stool or long stick to assist in the store?)
Is her response worth my consumption in this store? I can understand that if there are really no auxiliary tools in the store to reach the high container, if she can choose to explain politely to the me, but it’s not this kind of responsive attitude towards the customer.
Amy Loh Mei Nee
I went to the Bugis branch after work, around 7:30 PM on 14 July. The store was not particularly busy at that time. There were only one or two groups of customers in front of me paying.
The store was quite small, and there was only one female staff member on shift. I began to choose what I wanted to buy, and then I found that I still needed a pack of salted egg fish skin (small pack), but the lower shelf was out of stock. I looked up and saw that there was still a packet on the second shelf, but I couldn't reach it. Because I couldn't reach the upper shelf, I had to ask the female staff for help.
I said, “Hi, I want that small bag. Can you take it down for me?”
The shop assistant said, “Oh, I can’t get that. I can't give it to you. If you want, you can take the big bag from below.”
(I paused and thought for a few seconds. I was thinking that the goods were lined up over there. How could she not get them? Did it mean that it was as bad as I thought? Or was I misunderstanding? Perhaps she meant that someone had ordered it?)
In order to confirm that it wasn't the bad meaning I thought, I didn't want to misunderstand her. I asked the female staff again: “Erm... What does your 'can't get it' mean? Did someone order it, or something?”
The female staff said, “No, I just can't get it for you! It’s too high for me to reach!” Then she answered, “If you can get it yourself, then you can only buy it lor.”
She spoke in a very reasonable and upright manner. Her response made me so confused and disappointed, and I didn't know how to deal with her instantly, so I chose not to purchase anything and left.
What the hell? Do I have to get something that is placed on a high shelf by myself? Her implication was, "We will only sell it to you if you can get it yourself."
(Such a high shelf! When you usually replenish the goods, do you never have to replenish the goods on the top two shelves? Are there no low stools or long sticks to assist in the store?)
Is her response worth my patronage in this store? I can understand that if there were really no auxiliary tools in the store to reach the high shelf, she could choose to explain politely to me, but not with this kind of dismissive attitude towards the customer.
Positive Reviews
Walter Richard Perez, Jr.
I'm so happy to see the Irvine store in bugis singapore. I bought plenty because I love the salted egg fish skin.
Valerie Joy Limbauan
Really addictive Snacks!!! This shop is easily accessible and staffs are so accommodating. :)
Desy Fransisca
Tasty treats and must items to buy in singapore! Fast and friendly service, been to this place so many times just to get irvins🤍 …
Cheah Qin Yeow
Nafisah is very friendly and attentive to questions.
Friendly staff and well organized store will full of selections
Isti Rusti Yaningrum
Always be the must item to buy when you visit Singapore. It tastes very good, crispy, and addictive
Andy Lee
Crispy seaweed paired with the usual savoury salted-egg flavour. Very addictive. Pun intended. But on serious note, this is actually pretty good.
yulia ps
friendly service, fast, full of smile and of course great taste ad usual. they also create new variant. i love irvins 😘😘 …
Marianne Allauigan
Irvin’s store in Bugis is a fantastic spot for snack lovers, offering a delicious variety of crispy, flavorful treats like their famous salted egg fish skin and potato chips; perfect for gifts or indulging yourself! What makes it even better is the warm hospitality of Nafisah, the staff, whose friendly smile and helpful recommendations create such a welcoming experience that you’ll want to come back for more.
Justin Jim
The service is fast, and all their products are well-displayed. However, the store is quite small, so you may need to wait outside if there are already two or more customers browsing inside.
Walter Richard Peh
I'm so happy to see the Irvine store in Bugis, Singapore. I bought plenty because I love the salted egg fish skin.
Valerie Joy Lim-Boon
Really addictive Snacks!!! This shop is easily accessible, and the staff are so accommodating. :)
Desy Francesca
Tasty treats and must-buy items in Singapore! Fast and friendly service. I've been to this place so many times just to get Irvins🤍.
Cheah Chin Yeow
Nafisah is very friendly and attentive to questions. Friendly staff and well-organized store with a full selection.
Esti Rusydah Yasmine
This is always a must-buy item when you visit Singapore. It tastes very good, crispy, and addictive.
Andre Lee
Crispy seaweed paired with the usual savoury salted-egg flavour. Very addictive. Pun intended. But on a serious note, this is actually pretty good.
Yu-Leah P.S.
Friendly service, fast, full of smiles, and of course, great taste as usual. They also create new variants. I love Irvins! 😘😘 …
Marianne Alagappan
Irvin’s store in Bugis is a fantastic spot for snack lovers, offering a delicious variety of crispy, flavorful treats like their famous salted egg fish skin and potato chips—perfect for gifts or indulging yourself! What makes it even better is the warm hospitality of Nafisah, a staff member, whose friendly smile and helpful recommendations create such a welcoming experience that you’ll want to come back for more.
Justin Sim
The service is fast, and all their products are well-displayed. However, the store is quite small, so you may need to wait outside if there are already two or more customers browsing.
