Aaron
Cupcakes are quite overpriced given its quality. But they do have promotions from time to time so keep a look out (up to 25% off) as well as reduced prices when near closing hours.
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A display case filled with a variety of cupcakes and cookies from Twelve Cupcakes.
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Twelve Cupcakes at Bugis Junction represents Singapore's most beloved cupcakery success story, co-founded in 2011 by DJ Daniel Ong and actress Jamie Teo, evolving from a passionate entrepreneurial venture to become one of Singapore's largest cupcake chains with over 35 local outlets. Named for the symbolic significance of 12 strikes in perfect bowling, 12 months in a year, and 12 numbers on a clock, this homegrown brand has captured Singapore's hearts through handcrafted cupcakes, cookies, and cakes made fresh daily with premium ingredients specifically adapted to suit Asian palates with less sweetness than traditional Western cupcakes.
The signature menu features an array of freshly baked cupcakes including classics like Red Velvet alongside innovative flavors such as Earl Grey, complemented by their popular Honey Cakes introduced in 2015 featuring honey sponge smothered with delicious frosting and layered repeatedly to create luscious desserts. The extensive product range includes whole cakes with flavors from layered coffee sponge with mascarpone cream to fluffy chocolate sponge with creamy mousse, alongside their signature BIG cookies that are lovingly made by hand in varying textures from soft and chewy to bombastic crunchiness, plus brownies that complete their comprehensive sweet treats offering.
Strategically positioned within Bugis Junction's bustling retail environment with convenient access for both planned purchases and spontaneous treats, Twelve Cupcakes offers comprehensive islandwide delivery and pickup services perfect for birthdays, weddings, corporate events, and any celebration requiring delightful desserts. Their commitment to daily fresh baking, premium ingredients, and Asian-adapted flavors, combined with efficient online ordering and reliable delivery throughout Singapore, has established them as the go-to destination for quality cupcakes and desserts that bring joy to personal celebrations and professional events across Singapore's diverse communities.
Operating Hours
Hours not available
Overall Rating
3.5
/
5
Based on 30 reviews
Mall Ranking
#123
Out of 174 shops
Category Ranking
Not enough ratings
Negative Reviews
Rebecca N
Inconsistent size of cupcakes and texture (some are crumbly inside). Standards have been dropping.
Singa Emas
I was there earlier on. Bugis outlet. Need to raise the feedback of the Indian man at the counter who was serving me. I tried out the three pieces of cakes that of different flavour that was on promo, it was 3 for $12. I choose one for each flavour and when i requested and asked nicely if i could change the same item as of the same cake, the man gaved a disgusting service as if i owed him money... I just want to say a few words to this Indian man who served the counter, I understand that if you do not like it but this is service. If you do not have a passion for service, please go back and no need to work, Because service comes from the heart. Don't give me that look as if i owe u any money. Please bear in mind if you dont like what you are doing, go home. Afterall, sweet cupcakes are way too salty because of your disgustingly service.
Abhijit Ghosh
Can’t give them 0 star as there is no option. Ordered Birthday Cake. Has not arrived on time. Now waiting to see if at all it will arrive. Bad service.
Jace Ng
Love red velvet cake and macha cake
Karl
Cupcakes are usually very good from here, but went I went there was no service. Ringing the bell had no effect.
D S
I found their cookies to be a little high on sugar. Could be better.
De Sheng
I found their cookies to be a little too high on sugar. They could be better.
Karel
Cupcakes are usually very good from here, but when I went there was no service. Ringing the bell had no effect.
Ajit Ghosh
Can’t give them 0 stars as there is no option. Ordered a birthday cake. It has not arrived on time. Now waiting to see if it will arrive at all. Bad service.
Singa Kencana
I was there earlier at the Bugis outlet. I need to provide feedback about the Indian man who was serving me at the counter. I tried out three different-flavored cakes that were on promo, priced at 3 for $12. I chose one of each flavor. When I requested and asked nicely if I could swap one of the cakes for another of the same flavor, the man gave disgusting service, acting as if I owed him money. I just want to say a few words to this Indian man who served at the counter: I understand if you don't like your job, but this is a service industry. If you don't have a passion for service, please go home; there's no need to work. Service comes from the heart. Don't give me that look as if I owe you any money. Please bear in mind: if you don't like what you are doing, go home. After all, sweet cupcakes are way too salty because of your disgusting service.
Rebecca Neo
Inconsistent cupcake size and texture (some are crumbly inside). Standards have been dropping.
Aren
Cupcakes are quite overpriced given **their** quality. But they do have promotions from time to time, so keep an **eye** out (up to 25% off), as well as reduced prices near closing hours.
Positive Reviews
Theresa Wee
Quite overrated. I got a box for my colleagues because of someone's birthday.
Dwk Y
Perfect example of how a little well executed customer service goes a long way. There is a lot of choice at this mall and so when looking for a cake for a friends birthday was a bit overwhelmed with choice. Was impressed that the customer service guy (in photo unfortunately didn’t get name) knew the key ingredients of the red velvet cheesecake and was able to convincingly figure out if it was right for us. Main question - do you like cheese ? Not rocket science but a welcome change after some pretty average / below average service from other similar places. Actual cheese cake was tasty, thin layer of red velvet cake and a nice biscuity base, rich cheese taste but not too sweet. Not the cheapest place but overall feel like we got we paid for.
Chin Yi Bing
Bought these cakes from Twelve Cupcakes Bugis Junction, they were decently priced and tasted really good! They were small enough to eat as desserts after a meal. The service staff here was really efficient and provided good service! Edit: bought some more cakes so adding more pics
JoAnne PeaceMind
I m thankfully to my helper who always taking good care of my family. This beautiful small cake will make her happy. Surprisingly the cake is not too sweet. I purchased more than $20 and earn capital points, which points can become cash rebate. Happy to spend money here as I can earn capital points. Overall, the cake is not too sweet but it is average. For people with diabetes, please control your sweet intake. ❤️
PHUONG LE
Cupcakes are quite good! Packaging also nice. But consider no promotion then the price is a bit expensive!
Mimi Wang
Having this cupcake during my sister birthday. Love the mini size one.
Aurora L
The service staff was really helpful and even going the extra step for me even though he didn't need to. My hands were full of dabao food and 1 box from beard papa. He noticed it would be hard to carry an additional box of 3 cupcakes so he helped me with an extra plastic bag that could fit the bigger box. Awww thank you! 💕🥰 …
Ashish Shukul
They makes possibly the best cupcakes in town. Not the cheapest place to buy cupcakes, but if you are looking for quality Twelve Cupcakes doesn't disappoint.
Teresa Wee
Quite overrated. I got a box for my colleagues for someone's birthday.
Jay Ng
Love red velvet cake and matcha cake.
Aashish Shukla
They make possibly the best cupcakes in town. Not the cheapest place to buy cupcakes, but if you are looking for quality, Twelve Cupcakes doesn't disappoint.
Aurora Lim
The service staff was really helpful and even went the extra step for me, even though he didn't need to. My hands were full of dabao food and one box from Beard Papa. He noticed it would be hard to carry an additional box of 3 cupcakes, so he helped me with an extra plastic bag that could fit the bigger box. Aww, thank you! 💕🥰 …
Mei Mei Wang
I had this cupcake during my sister's birthday. I love the mini-sized one.
Fong Lee
Cupcakes are quite good! Packaging is also nice. But considering there's no promotion, the price is a bit expensive!
Joanne Poh Meng
Here's the edited review: I'm thankful to my helper who always takes good care of my family. This beautiful small cake will make her happy. Surprisingly, the cake is not too sweet. I purchased more than $20 and earned capital points, which can become a cash rebate. Happy to spend money here as I can earn capital points. Overall, the cake is not too sweet but it is average. For people with diabetes, please control your sugar intake. ❤️
Chen Yi Bing
I bought these cakes from Twelve Cupcakes Bugis Junction. They were decently priced and tasted really good! They were small enough to eat as desserts after a meal. The service staff here was really efficient and provided good service! Edit: I bought some more cakes, so I'm adding more pictures.
Dwek Yi
Perfect example of how a little well-executed customer service goes a long way. There's a lot of choice at this mall, and when looking for a cake for a friend's birthday, I was a bit overwhelmed. I was impressed that the customer service guy (in photo, unfortunately didn't get his name) knew the key ingredients of the red velvet cheesecake and was able to convincingly figure out if it was right for us. His main question: "Do you like cheese?" Not rocket science, but a welcome change after some pretty average/below-average service from other similar places. The actual cheesecake was tasty, with a thin layer of red velvet cake, a nice biscuity base, and a rich cheese taste that wasn't too sweet. Not the cheapest place, but overall, I feel like we got what we paid for.
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Our Menu
Menu Images
Menu Highlights
Cupcakes
CUPCAKES
3.9CUPCAKES
10.0CUPCAKES
19.0CUPCAKES
36.0Cookies
COOKIES
3.5COOKIES
5.0Minis
MINIS BOX OF 6
14.8(Selected Outlets Only)
MINIS BOX OF 12
20.8Whole Cakes
WHOLE CAKES 6 INCH
30.80Petite Cakes
PETITE CAKES 2-4 PAX
20.80Slice Cakes
SLICE CAKES
4.5SLICE CAKES
10.0Honey Cakes
HONEY CAKES
13.5Photo Gallery
33 photos