Thanigaibalan Bala Chandran
Amazing Customer service from this outlet! Well trained staff and super humble! Goes the extra mile to help! Truly representing the brand well.
Location:
Quality products and services
FRED PERRY at Bugis Junction brings the legendary tennis heritage and iconic British fashion to Singapore's dynamic retail landscape, continuing the legacy that began when Frederick John Perry, three-time consecutive Wimbledon champion (1934-1936), founded his sportswear brand in 1952. Known globally as a leader in fashion apparel, FRED PERRY maintains its authentic sporting heritage while remaining at the forefront of contemporary style. Located on the second floor of Bugis Junction, this flagship store serves fashion enthusiasts who appreciate the perfect blend of sporting excellence and street-ready style that defines the brand's enduring appeal.
The store showcases the complete FRED PERRY collection featuring the iconic pique tennis shirts adorned with the legendary Laurel Wreath logo, a symbol that has represented quality and style since the 1950s. From classic polo shirts and contemporary T-shirts to modern sportswear and accessories, every piece embodies the brand's commitment to exceptional comfort, superior construction, and timeless design. The signature Fred Perry shirts remain truly iconic products that stay true to authentic heritage while embracing contemporary fashion trends, making them essential wardrobe staples for discerning customers who value both style and substance.
Operating daily from 10:00 AM to 10:00 PM at #02-10 Bugis Junction, FRED PERRY provides convenient access for shoppers exploring Singapore's premier fashion destination. As one of four FRED PERRY locations in Singapore, including ION Orchard, Jewel Changi Airport, and Takashimaya, the Bugis Junction store maintains the brand's reputation for excellence while serving the diverse community that frequents this historic shopping district. With its combination of sporting heritage, fashion innovation, and unwavering quality standards, FRED PERRY continues to attract customers who appreciate authentic British style with a contemporary edge.
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Thanigaibalan Bala Chandran
Amazing Customer service from this outlet! Well trained staff and super humble! Goes the extra mile to help! Truly representing the brand well.
Thanigaibalan Bala Chandran
Bought from this shop in their old outlet and new. Ms Wai Ting is amazing and her team is super cool! Lovely outlet and I will always support them!
A C
Title: Fantastic Service at Fred Perry Bugis Outlet! I had an outstanding experience at the Fred Perry outlet in Bugis. The entire staff is exceptionally friendly and helpful. I purchased a considerable number of polo tees for my staff for Christmas, and the assistance I received was top-notch. The staff went above and beyond in helping me choose from the various designs and colors, and their patience during the selection process was truly appreciated. Even when I needed exchanges, they handled it with ease, always serving with a smile and a remarkably accommodating attitude. I want to express my gratitude to everyone at the Bugis outlet for making my shopping experience not only hassle-free but genuinely pleasant. Thank you for the exceptional service and ensuring that every step of my visit was met with warmth and professionalism.
Raji Senthilkumar
Super cool collections ππ Thank you for the nice service ππ β¦
Alan Lee
Fred Perry a brand I know since in the 80s. It was an entry level brand at that time. Offered affordable and good quality made collar T-shirt in assortment of colours. Not sure what happened, the brand left Singapore shore. Fast forward, 2024 I saw this Fred Perry shop in Bugis Junction and decided to walk in. I browse around and there was 2 male service staff. Both very quiet and reserved. I had to reach out to them for service. Both were polite but cold. They were reactive, I had to initiate the entire sales service. I asked for size of my preference shirt, they brought me the size that I wanted and stop there. They did not attempt to show me other colour available for my size or other design that is my size. I had to ask them repeatedly for other colour if available or other design. Throughout conversation was kept to the minimum, very quiet. I bought 2 collar T-shirts. While making payment, I saw a POSB/DBS credit card promotion at the POS. I had to ask the sales staff what was this promotion? He replied, if you pay by using POSB/DBS credit card, you will receive a $40 voucher that can use for your next purchase for regular item. Now I happen to have a DBS credit card and if I donβt know ask, I miss the opportunity of getting this $40 voucher. Fred Perry product is excellent and price is on the premium side which I am fine with. Cater to the affluent segment, but the sales staff need training. Else, how to make better sales. Both sales staff were polite and very quiet. Require training to learn how to engage customer, how to encourage sales, learn to anticipate and provide additional products to show customer. I am quite sure if they offer to show me other colours and design that is my size. I will walk out with more than 2 shirts. I will visit this shop again in the near future and I hope to see their improvement in sales service.
Thanikachalam Bala Chandran
Amazing customer service from this outlet! Well-trained staff and super humble! Goes the extra mile to help, truly representing the brand well.
Allan Lee
Fred Perry, a brand I've known since the 80s. It was an entry-level brand at that time. It offered affordable and good quality collar T-shirts in an assortment of colors. Not sure what happened, but the brand left Singapore's shores. Fast forward to 2024, I saw this Fred Perry shop in Bugis Junction and decided to walk in. I browsed around and there were two male service staff. Both were very quiet and reserved. I had to reach out to them for service. Both were polite but cold. They were reactive; I had to initiate the entire sales service. I asked for the size of my preferred shirt; they brought me the size I wanted and stopped there. They did not attempt to show me other colors available for my size or other designs in my size. I had to ask them repeatedly for other colors if available, or other designs. Throughout, conversation was kept to a minimum, very quiet. I bought two collar T-shirts. While making payment, I saw a POSB/DBS credit card promotion at the POS. I had to ask the sales staff what this promotion was. He replied that if I paid using a POSB/DBS credit card, I would receive a $40 voucher that could be used for my next purchase of a regular item. Now, I happen to have a DBS credit card, and if I hadn't asked, I would have missed the opportunity to get this $40 voucher. Fred Perry products are excellent, and the price is on the premium side, which I am fine with. They cater to the affluent segment, but the sales staff need training. Else, how can they make better sales? Both sales staff were polite and very quiet. They require training to learn how to engage customers, how to encourage sales, and how to anticipate and provide additional products to show customers. I am quite sure if they had offered to show me other colors and designs in my size, I would have walked out with more than two shirts. I will visit this shop again in the near future, and I hope to see their improvement in sales service.
Raji Senthil
Super cool collections! ππ Thank you for the nice service! ππ
Ah Chee
Title: Fantastic Service at Fred Perry Bugis Outlet! I had an outstanding experience at the Fred Perry outlet in Bugis. The entire staff is exceptionally friendly and helpful. I purchased a considerable number of polo tees for my staff for Christmas, and the assistance I received was top-notch. The staff went above and beyond in helping me choose from the various designs and colors, and their patience during the selection process was truly appreciated. Even when I needed exchanges, they handled it with ease, always serving with a smile and a remarkably accommodating attitude. I want to express my gratitude to everyone at the Bugis outlet for making my shopping experience not only hassle-free but genuinely pleasant. Thank you for the exceptional service and ensuring every step of my visit was met with warmth and professionalism.
Thanikachalam Bala Chandran
I've bought from this shop at both their old and new outlets. Ms Wai Ting is amazing, and her team is super cool! Lovely outlet, and I will always support them!
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